Category: News
Bowker Motor Group has partnered with Preston North End Community and Education Trust. Thanks to the partnership, the Trust will distribute Easter eggs to children across various community groups, faith groups and schools across Preston.
The Easter eggs will be distributed to low-income families, food banks, and some young people in Preston’s most deprived areas. The Trust will share the eggs in the lead-up to Easter, over the Easter weekend, and at Preston North End’s home fixture against Rotherham on Good Friday.
The Easter egg initiative began during the UK’s first COVID-19 lockdown. This year, two local businesses have backed the campaign, Pendle Hill Properties and Bowker Motor Group, who are backing the campaign for the second year running.
Jonathan Rogan, director at Bowker BMW, said: “At Bowker, we are big fans of the positive impact that Preston North End Community and Education Trust has on the lives of local families. That’s why we wanted to support the campaign for a second year. I know it’s a simple gesture, but we hope it will comfort those within our community who deserve it the most.”
For PNE Community and Education Trust, Jack Mountain said: “Thank you, Bowker Motor Group, for your generous donation of Easter Eggs. Your contribution ensures that those in our community who are most in need receive a gift over Easter. The Easter Eggs will be distributed locally, and like in previous years, we know the children love them.”
The PNE Community and Education Trust deliver initiatives that enhance lives and our communities, and in 2023, over 15,000 people directly benefitted from their work. To find out more about the Trust’s life-enhancing work, you can find our 2023 Impact Report here: https://www.pnefc.net/contentassets/6e76d27795f5401892a8593a14a54e19/impact-report-2023.pdf.
The award ceremony was held on the 13th of March at Grosvenor House in London, where the achievements of the fleet industry were celebrated in style. In addition to the Manufacturer of the Year accolade, BMW also triumphed in individual vehicle categories. The BMW i4 claimed the Best Premium Car title, acknowledging its leading position in the premium electric vehicle market and its appeal to corporate customers and company car drivers.
Furthermore, the new BMW 5 Series was named Best Executive Car, solidifying its position as a leading choice for business users in the UK. Launched in October 2023, the eighth-generation BMW 5 Series fuses advanced technology with an elegant and sporting saloon style, generous space, and exceptional refinement. The BMW 5 Series offers a choice of powertrains – petrol, plug-in hybrid, and the all-electric BMW i5, providing fleet customers complete flexibility depending on the needs of their drivers.
Matt Collins, General Manager of Corporate Sales at BMW UK, said, “We are immensely proud to be recognised once again as Fleet Manufacturer of the Year, and I’d like to express my sincere thanks to Fleet News and its readers for their continued support and recognition. We are also delighted to receive individual accolades for the BMW i4 and 5 Series. These awards are a testament to the hard work and dedication of our team and our commitment to delivering vehicles that meet the evolving needs of the fleet sector.”
The Fleet News Awards are well-known for their meticulous judging process and focus on real-world fleet usage, thanks to a panel of industry-leading judges, making BMW’s continued success at these awards a testament to the brand’s leadership in the fleet sector.
For further information on BMW’s award-winning fleet and corporate offerings, please visit https://www.bowkermotorgroup.co.uk/bmw/bmw-business-and-corporate-sales
Winter motoring brings its own set of chilly challenges. Snow, while picturesque, can make roads treacherous. But with the right knowledge and preparation, you can navigate these snowy streets safely.
Let’s break down the essentials for confident and secure driving in wintry conditions.
Preparation is Key
Before you even turn the ignition key, ensure your car is snow-ready. This means checking your vehicle’s battery, antifreeze levels, heaters, brakes, and defroster.
Don’t forget to fit winter tyres for enhanced traction (contact your local Bowker Centre here for advice). Also, keep your windows, mirrors, and lights clear of snow and ice. Are your wipers in good shape? And is your screenwash effective in cold temperatures? A well-prepared car is half the battle won.
Adjust Your Driving
In snow, driving as you normally would just won’t cut it. The first rule? Slow down. Slippery roads demand reduced speed. Remember, stopping distances can be up to ten times longer on ice! Increase the gap between you and the car ahead, and make all your manoeuvres smooth and gradual.
Thinking about accelerating, steering, or braking? Do it gently. And on those hills, keep a steady pace and avoid changing gears.
Getting Unstuck
If you find yourself stuck in the snow, don’t panic. Clear the snow from around your tyres and under the car. Then, place a rug or sack in front of the driving wheels for extra grip. Steer straight and ease off the clutch gently.
Visibility Matters
We’ve all seen those cars with just a tiny patch of windscreen cleared. Don’t be that driver. Make sure all your windows are clear before setting off. And keep an eye on those lights, too – they should be free of snow.
Embrace Technology, But Wisely
Modern cars are equipped with features like Dynamic Traction Control (DTC) that can be particularly helpful in snowy conditions. DTC, for instance, allows for some wheel slip, aiding in getting up slippery hills. But remember, these systems are aids, not replacements for careful driving.
Snow Chains and Socks
While not often needed in the UK, snow chains can be a godsend in deep snow, especially in remote areas. They offer the best grip but must be used correctly – only on snow-covered roads and removed once you hit a clear patch. Snow socks are a simpler alternative, offering extra grip in lighter snow conditions.
When to Stay Put
Sometimes, the best decision is not to drive at all. Ask yourself, is the journey absolutely necessary? If not, it might be wise to wait until conditions improve.
Moreover, always keep a winter emergency kit in your car. This should include items like a torch, blanket, first-aid kit, food, water, and a phone charger. You never know when you might need these essentials, especially if you’re stranded.
Being well-prepared can make all the difference when it comes to safe driving in snow. Remember, your safety and the safety of others should always be your top priority.
In a Nutshell
Driving in the snow requires a blend of preparation, adaptation, and caution. Equip your vehicle for winter, adjust your driving style to the conditions, and always prioritise safety over speed.
Bowker BMW and MINI in Blackburn and Preston have marked the end of a six-week fundraising period with a Ben’s Big Breakfast celebration.
The breakfast event brought together employees to share breakfast, engage in conversations, and raise funds for Ben. Ben is an automotive industry charity offering various support services focusing on mental health, physical health, and overall well-being.
Its programs extend a helping hand during crises and provide care for individuals in later life, illustrating a holistic approach to support that goes beyond the automotive sphere.
Over the last six weeks, the Lancashire-based motor group took part in several fundraising activities, including the Benathlon Challenge throughout September. Bowker staff engaged in daily physical activities for 30 minutes or more, collectively raising over £500.
The Ben Big Breakfast blended culinary creativity with Bowker staff’s community spirit. The Bowker management team prepared breakfast sandwiches in exchange for charity donations.
Aimee Keane, HR Manager at Bowker Motor Group, said: “We’ve all enjoyed taking part in Ben’s fundraising initiatives in recent weeks. It not only promoted physical health among our team but also meant we could show support for the broader automotive family. The breakfast was a great way to celebrate our efforts. Ben does a wonderful job highlighting the importance of both physical and mental well-being. It was great to join others in the UK automotive industry to make a difference.”
The funds the automotive industry raised over the six weeks will enable Ben to continue its work. Bowker’s engagement in these fundraising activities reflects a commitment within the automotive industry to come together in times of need, fostering a supportive and resilient community.
Bowker Motor Group is proud to be a longstanding pillar of the Lancashire Community for the past 39 years. For Lancashire Day 2023, we honour our legacy and invite you to join us as we celebrate our homegrown excellence, people, partners, and all those who fuel our community and Lancastrian spirit.
Our Lancashire legacy.
Bowker was established in 1919 when William Bowker used his war gratuity to buy the first vehicle. He began making local deliveries in Lancashire earning a reputation for a pioneering spirit and an innovative approach to industry’s needs. It wasn’t long before he’d assembled one of the largest fleets in the area.
The Company diversified its activities in 1984 with the acquisition of Clock Garage in Accrington – the BMW retailer for East Lancashire. Today the franchise portfolio includes BMW, MINI, BMW Motorrad, Porsche and INEOS Grenadier, with Centres in Preston and Blackburn.
At Bowker Motor Group, we believe in the transformative power of corporate social responsibility, viewing it as an integral part of our identity. Guided by a strong sense of purpose, we strive to make a meaningful impact on the communities we serve and the environment we operate in.
connecting communities.
Our commitment begins at the heart of Lancashire. We actively engage with local communities, businesses, organisations, and charities which foster education, health, and overall well-being. Through active participation in community events, Bowker Motor Group aims to uplift the lives of those around us. See a list of our partners below and click their name to discover more about them.
- AFC Fylde Football Club
- Bamber Bridge FC
- Blackburn College
- Blackburn Rovers
- Blackburn Rugby Club
- Blackpool Gun Club
- Brockholes Arms Auctions Mart
- Burnley Football Club
- Carla Raads
- Chorley FC U16 girls
- Clitheroe Cricket Club
- Clitheroe Football Club
- Community Foundation For Lancashire
- Darwen FC
- Elite Performance Academy
- Everything Retreat
- Formby Cricket Club
- FX Fitness
- Fylde Rugby Club
- Gisburn Auction Mart
- Kirkham Grammar School
- Lancashire Business View
- Live Magazines
- Lowerhouse Cricket Club
- Lytham Tennis Club
- Moor Hall
- Northcote Stud
- Pleasington Golf Club
- Preston North End FC
- Preston College
- Preston Golf Club
- Preston Grass Hoppers
- Ribble Rivers Trust
- Ribby Hall
- Rock FM
- San Marco Group
- Sphynx Tennis Club
- Springfield FC
- Stonyhurst College
- Tom Finney Soccer Centre
- Vernon Carus Cricket Club
- Whalley Cricket Club
- Wigan Warriors
- Wrea Green Cricket Club
OUR VALUES.
Our values extend beyond external endeavors to internal initiatives focused on the well-being of our employees. We prioritise creating a positive and inclusive workplace, providing opportunities for growth, and supporting initiatives that enhance the work-life balance of our team members.
CONNECT
Appreciate the needs of customers and each other. Build trust and relationships that last a generation.
UNITE
Create a positive and supportive work environment where we collaborate together. Play your part and make things happen.
GROW
Develop new skills and knowledge. Take the lead and realise the personal and professional growth that your endeavours deserve.
PROTECT
Nurture sustainability, well-being and social value. Combine them to create a valuable legacy. Future generations are depending on us.
Iconic Brands, Endless Possibilities.
As we navigate the roads of Lancashire, our commitment to corporate social responsibility remains unwavering. Bowker Motor Group is not just about providing exceptional vehicles; it’s about driving a future where success is shared, communities thrive, and people prosper.
Bowker Ribble Valley in Osbaldeston has confirmed a new partnership to provide INEOS Grenadier support vehicles for the 2024 Legend Fires North West Stages.
The partnership means the rally will return in 2024, after a year’s hiatus, with three INEOS Grenadier vehicles exclusively driven by safety-trained professionals during the event.
The 2024 Legend Fires North West Stages will be the opening round of the Probite British Rally Championship and the Protyre Motorsport UK Asphalt Championship. It will feature 58 stage miles over 10 special stages on closed public roads across Lancaster, Wyre and the Ribble Valley.
The iconic event will take place on the 22nd to 23rd of March 2024. The rally will kick off with a ceremonial civic send-off from Garstang’s High Street and a triumphant return for a champagne finish, marking innovative and spectator-friendly features of the event, supported by Garstang Town Council.
The rally will be hosted at Myerscough College’s Bilsborrow campus, serving as the Rally Headquarters, Central Service and Scrutineering location. Rallying enthusiasts and students at the College benefit from firsthand experience, enhancing the educational aspect of the partnership.
Speaking about the new partnership, Richard Rawlings, for Bowker Ribble Valley, said: “Bowker are proud to support the Legend Fires North West Stages in 2024. The INEOS Grenadier vehicles are robust and dependable, making them an ideal choice for support vehicles for one of the highlights of the North West autosport calendar.”
“The Legend Fires North West Stages attracts thousands of people each year. It is a great opportunity to see some of the best rally drivers in the country competing on some of the most challenging and exciting roads in Lancashire. We can’t wait for the event.”
Rally Director Mark Hothersall from Legend Fires North West Stages said: “Having Bowker Ribble Valley on board as our support vehicle supplier is a fantastic addition to our event. The 2024 Legend Fires North West Stages promises to be the best yet. The rally’s return is a testament to the dedication of all involved, and we can’t wait to deliver a rally that we hope lives long in the memories of rallying enthusiasts and the local community.”
The North West Stages was first organised in 1995, but in 2019, was only the second car rally in England to take advantage of the updated Road Traffic Act legislation, which allows Councils to close public roads for motorsport events. The 2024 event will run exclusively on closed public highways, covering 58 miles over 10 special stages. Each stage will take place on the Saturday.
Lancashire-based Bowker Motor Group has appointed a new finance director.
35-year-old Ben from Penwortham has worked for the family-owned automotive retail group as financial controller for four years.
Ben is a former student at All Hallows in Penwortham and Cardinal Newman College. He studied Economics at Lancaster University and joined Bowker from Oldham-based NSL where he was also financial controller.
New Bowker Motor Group finance director Ben Gornall said: “I joined Bowker Motor Group as Porsche Centre Preston was being built. It was an exciting experience to be part of the team that took a new business from plans to reality – now employing over 40 people.
“Today, after an uncertain period for all North West businesses, Bowker Motor Group is operating across all our dealerships with confidence. The automotive retail sector is in an exciting position and it offers a strong foundation for further growth. My challenge will be to help Bowker Motor Group to maximise the opportunities that the next phase of our growth represents.”
Bowker Motor Group operates automotive dealerships including BMW and MINI franchises in Blackburn and Preston, Porsche Centre Preston, Bowker Motorrad in Preston, and Bowker Ribble Valley in Osbaldeston.
Whilst Ben will continue to report to Andy Gee, chief financial officer at Bowker Group, which incorporates Bowker Motor Group and Bowker Transport, his new role sees him take on more responsibility for day-to-day financial decisions at Bowker Motor Group.
Paul Bowker, chief executive officer at Bowker Motor Group, said: “Ben’s new role will strengthen our wider group finance team. I am pleased that Ben has chosen to continue his career with us here at Bowker. He will continue to work closely with Group Chief Finance Officer Andy Gee as we look to develop all sides of the Bowker Group.”
Andrew Gee’s appointment in 2018 was the first time a key position has been created with roles at both the separate Lancashire businesses that trade under the Bowker family name.
Ben will work under Andrew Gee alongside Chris Kay, finance director at Bowker Transport, as a team maximising financial synergies across both the separate Lancashire businesses that trade under the Bowker family name.
Lancashire automotive retailer Bowker Motor Group has announced a new long-term partnership with Lancashire further education provider, Preston College.
The new automotive technologies partnership will help apprentices learn a breadth of knowledge, skills and behaviours in their specific area. The aim is to help apprentices to become confident in carrying out maintenance and everyday repairs on vehicles, cars and motorcycles, through to more complex diagnostics and servicing.
Preston College is currently the largest apprenticeship provider in its local area. Award-winning Bowker Motor Group’s automotive retail franchise portfolio includes BMW, MINI, BMW Motorrad and Porsche, with centres in Preston and Blackburn. The group also operates Bowker Ribble Valley in Osbaldeston.
Preston College is committed to embedding industry-led curriculum across all of its provision types. The technical skills programme partnership with the Bowker Group will provide valuable experience and development opportunities that will ensure learners become sought-after within industry.
The development of key provisions types, combined with the underpinning knowledge, skills and behaviours delivered in an education environment, will allow the pipeline of industry-ready learners to progress into permanent employment or an apprenticeship within the organisation, whilst adding value to Bowkers’ existing workforce.
Jonathan Rogan, head of business at Bowker BMW in Preston, said: “As a Lancashire-based family business we are always looking for meaningful ways to invest in the county’s future. Our new strategic relationship with Preston College is the perfect collaboration between two organisations who share the same values and vision for local learners.
“We’re especially excited to bring the unique strengths of both organisations together. Bowker Motor Group has a rich tradition for investing in local apprentices. We have several managers who started with us as apprentices. With Preston College’s help we can continue to create exciting careers and provide an even better learning environment for our apprentices.”
The partnership will see the two organisations work together to provide apprentices with high-quality training, delivery and assessment, whilst continuing to use the College’s industry-standard workspaces.
Mark Taylor, Head of School for Engineering and Automotive Technologies at Preston College, added: “With the relentless pace of change and the increasing number of electric cars, the automotive retail sector has witnessed considerable innovation over recent years. Our partnership with Bowker Motor Group will help us to keep ahead of the game by offering real life learning experiences with the latest automotive technologies in a commercial environment.
“There’s no doubt that partnering with one of Lancashire’s most-famous family businesses will offer our apprentices the chance to deliver first class outcomes whilst developing their skills in high quality, technology-rich learning spaces.”
Lancashire-based Bowker Motor Group has appointed Jonathan Rogan as the new head of business of the BMW and MINI centres on the Docks in Preston.
46-year-old Jonathan from St. Annes will be in charge of the day-to-day running of the Preston Bowker BMW and Bowker MINI Centres. Bowker Preston employs more than 150 people. It includes two automotive centres and the North West’s largest aftersales facility.
Jonathan has been in the motor trade for more than 30 years, joining Bowker in 2003. Before taking on his new role, Jonathan was Bowker Motor Group aftersales director for the seven-dealership motor group.
Jonathan Rogan said: “After more than 18 years with Bowker Motor Group, the head of business role at Preston presents an exciting new challenge. I already know the team really well and I continue to love every minute of working for this famous Lancashire family business.
“Everyone in UK automotive retail knows about Bowker. The company is renowned for developing great people, backed up with some of the biggest and best automotive brands in the world. I’m looking forward to the next chapter of the story.”
Bowker Motor Group recently restructured its sales management team to focus its award-winning customer experience across both Preston and Blackburn sites.
Continuing the theme of cross-site co-operation, Jonathan will retain control over aftersales for the group. Chris Eccles, head of business at Bowker Blackburn, will continue to oversee group sales.
Jonathan’s previous career highlights have included roles as a TVR race technician and working as service manager at the age of 22. The previous head of business at Preston, Tom Fox, is now centre principal at Porsche Centre Preston.
Bowker MINI in Blackburn and Preston has won this year’s World MINI Social Media Competition to produce and share the best video on social media.
The accolade acknowledged Bowker MINI’s video featuring a rescue dog called George as the best from more than 40 entries alongside two other MINI centres from France and Turkey. Bowker wins national agency marketing support and a trip to Munich to pick up the prize in person.
Video star George, a terrier abandoned by previous owners nine years ago, made his acting debut in a video. The video also features George’s owner and fellow acting debutante Jess O’Neill. Jess is a marketing executive at Bowker Motor Group.
Bowker Motor Group marketing executive Jess O’Neill said: “George loved every minute of the video shoot. It was almost as though he could tell he was involved in a winning production! The humans in the video knew it would take something special to win a World title. That’s why we’re all so proud to be honoured with the prize.”
The video celebrated the feeling motorists get when they collect a new car. It tells the story of a motorist from the moment she wakes up to picking up her new MINI Electric and driving it for the very first time. The MINI Electric was launched in March 2020 and it is the first fully-electric MINI.
James Grant, MINI Retailer Marketing Manager for BMW Group United Kingdom said: “Congratulations to George the rescue dog and the team at Bowker MINI for their winning video. The competition challenged MINI centres throughout the world to develop influencer content then share on their social channels. The Bowker MINI video was judged as the most creative and innovative. We hope the Bowker representative will have a great time in Munich at the presentation.”
Bowker Motor Group marketers teamed up with local creatives Sam Mellor from Mellor Media and photographer Scott Clarkson who filmed the video together. It was shot over a day and a half in locations throughout Lancashire including Pleasington, Preston City Centre and Wrea Green.
Earlier this year, Bowker MINI centres beat off competition from more than 130 other UK centres to win the Marketing Champion category at the MINI UK Retail Awards. Bowker MINI was the only retailer group located outside of the South to be shortlisted in the marketing category. The first place finish saw Bowker MINI go one better than two years ago when they finished runner up in the same category.
Watch the winning video below:
A Lancashire rescue dog is leading a North West car retailer’s national crusade to produce and share the best video in the country on social media.
George, abandoned by previous owners 9 years ago, has made his acting debut in a video that celebrates the feeling motorists get when they collect a new car. The video is representing Bowker MINI in Blackburn and Preston in a national competition.
The video also features George’s owner and fellow acting debutante Jess O’Neill. Jess is a marketing executive at Bowker Motor Group. Together they demonstrate a motorist’s experiences from the moment she wakes up through to picking up her new MINI Electric and driving it for the very first time. The MINI Electric was launched in March 2020 and it is the first fully-electric MINI.
Bowker Motor Group marketing executive Jess O’Neill said: “George and I loved the challenge of acting in the video. George is very special to us. He is so cheeky and I think that glint in his eye comes through in the video footage. He’s not really used to the limelight. But he took his first acting and filming experience in his stride.”
The video is the automotive retailer’s entry in a national competition for MINI retailers to develop influencer content then shared on each retailer’s social channels. The video will be judged for creativity and innovation alongside others from throughout the UK.
Bowker Motor Group marketers teamed up with local creatives Sam Mellor from Mellor Media and photographer Scott Clarkson who filmed the video together. It was shot over a day and a half in locations throughout Lancashire including Pleasington, Preston City Centre and Wrea Green.
Four finalists will represent the UK and Republic of Ireland in the global competition.
Earlier this year, Bowker MINI centres beat off competition from more than 130 other UK centres to win the Marketing Champion category at the MINI UK Retail Awards. Bowker MINI was the only retailer group located outside of the South to be shortlisted in the marketing category.
The first place finish saw Bowker MINI go one better than two years ago when they finished runner up in the same category.
All Bowker Motor Group Centres are open for Sales and Aftersales, in line with Government guidance. Our main focus remains to ensure that we safely and responsibly meet the needs of our customers and staff, while doing our part to keep our community safe.
Click here for an update about Bowker BMW.
Click here for an update about Bowker MINI.
Click here for an update about Bowker Motorrad.
Click here for an update about Porsche Centre Preston.
Click here for an update about Bowker Ribble Valley.
tap into your mini
Maximise your MINI experience with the new MINI App. Thanks to its array of clever features, you can plan journeys more easily than ever before. Start from the comfort of your couch by planning your route from the app, then send it directly to your MINI’s infotainment system so you’re ready to go. Plus, you can use the MINI App on your smartphone to track down where you’ve parked and even check whether you locked your doors. And when your next service is due, the app will ping you a notification to remind you to get booked in with your Bowker MINI Centre. Download it here.
*The MINI App is compatible with all MINI vehicles from the March 2018 model year onwards in conjunction with the option ConnectedDrive Services and a compatible smartphone. For the best in-app experience, vehicles will need to be equipped with Remote Services. The availability and functions of the MINI App may vary depending on the country.
5 MINI APP HIGHLIGHTS.
● Instant access to your MINI’s status
● Direct access to your MINI Service Centre
● Clever features and functions for electric models
● Easy and efficient journey planning with navigation and maps
● Regular upgrades with exciting new features and functions
CHECK YOUR MINI’S STATUS.
The MINI App’s ‘Vehicle’ gives you visibility of your MINI’s status. Check when your next service is due, how much oil is in the engine and even whether the doors are locked or not, all from the MINI App your smartphone.
It includes the following functions:
- Vehicle Info
- Vehicle Status (oil check/service required notification)
- Remote Services (vehicle search, lock/unlock doors
- Ventilation/Climate Control
- Link to MINI Driver’s Guide
And if you drive MINI Electric or MINI Countryman Plug-in Hybrid you get these additional functions:
- E-mobility features such as Remaining Range incl. Charging Status
- Charge & Climate Timer
- Charging History
- Scan & Charge (convenient access to MINI charging)
ADD YOUR MINI TO THE MINI APP IN JUST A FEW EASY STEPS.
PERFECT JOURNEY PLANNING.
Head to the ‘map’ tab for information about upcoming journeys, locations, destinations and useful information en route. It includes:
- Map Search
- Category Search
- Free Text Search
- Dealer Search
- Charging Station Search plus Details
- Points of Interest Search (POIs)
- Destination Details
- Favourites incl. Home and Work
- Parking Detail Screen
- Send-to-car Destinations
- Share Location from another app
EVERYTHING IN THE RIGHT PLACE.
The MINI App helps to make your experience easier and more efficient than ever. Create a personal profile, check out frequently asked questions and even find helpful information about roadside assistance – all in one place. Included are features such as:
- Personal Profile
- Settings
- Roadside Assistance
- Financial Services
- Frequently Asked Questions
- Report a Problem
YOUR MINI, MANAGED.
Take care of your MINI’s servicing needs with ease. Use the MINI App to manage maintenance requirements, and get push notifications when a service is due. You can even schedule appointments and request roadside assistance directly through the app. It includes:
- Service Alerts
- Recall Alerts
- Contact your Preferred Dealer
- Online Appointment Scheduling
- Roadside Assistance
The MINI Electric Pacesetter inspired by JCW is the new Safety Car for the ABB FIA Formula E World Championship race series. As such, it connects the brand’s electrified future with the rich racing history of John Cooper Works. The car was created out of the new MINI Electric as part of an unprecedented collaboration between MINI Design, BMW Motorsport, the FIA and the Formula E.
Electric drive meets John Cooper Works.
“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility.
This extreme version of the MINI Electric has been developed as the Safety Car in the Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”
Dynamism maximised – the exterior design.
The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations.
For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”
At the front of the car, classic MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car.
As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.
Showcasing MINI’s racing genes – the flanks.
The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford.
Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.
The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red metallic – then covers the rest of the body to the rear.
The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.
Broad and eye-catching – the rear.
The rear end in black and Curbside Red metallic uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.
Reduced to the max – the interior.
The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre.
The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).
Bespoke 3D-printed parts for the interior.
The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.
Ready for the race track, helped by knowhow from BMW Motorsport.
Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Electric.
The drive system – also based on that found in the MINI Electric – produces 135 kW and 280 Nm (206 lb-ft), which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-62 mph in 6.7 seconds (standard model: 7.3 s) and from 0-37 mph in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 75 mph time of 4.3 seconds (standard model: 4.6 s).
The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package.
Premiere at the Rome E-Prix on 10.04.2021
The MINI Electric Pacesetter inspired by JCW will come into use in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.
“Agility, performance and a cool looking car. The MINI Electric Pacesetter Safety Car of FIA Formula E World Championship has got it all. Very fun to drive, it feels like karting”, said Correia.
A lot of MINI Electric is what you know and love about the MINI Hatch already. Its iconic design and legendary responsive handling. The innovative tech. The ability to customise it to your taste (did we mention the six handsome colour options available?). But the new fully electric motor takes things to a whole new level. So, if you’re looking for a car that’s all torque, as well as action, then let us introduce the latest MINI Electric. It feels better than ever, with immediate oomph thanks to instant torque. And it looks better than ever too. With a sharper, sleeker update to its legendary MINI look and, of course, that MINI Electric feeling.
REASONS TO MAKE THE SWITCH TO mini ELECTRIC.
Now MINI Electric is here, you can make the switch to electric without losing any of the things you love about MINI. Need any more reasons to make the switch to MINI Electric? Read on.
ELECTRIC COSTS LESS.
The cost of electricity can be up to two thirds less than what you’re paying for petrol or diesel. When it comes to cost per mile, the news gets even better. Compared to a traditional petrol or diesel car, going fully electric could cut costs by up to three quarters or more. MINI Electric makes your money go further too. At just 4p per mile, it’s around 2.5 to 6 times cheaper than driving a petrol or diesel.
ELECTRIC CAR CHARGING POINTS.
Charging MINI Electric is just as easy on the go. The UK network of public charging points is growing every day. And MINI Navigation will plan your route taking into account the 9,000+ charging points already available across the UK.
MINI have partnered with bp pulse, meaning MINI Electric drivers can charge up easily at over 7,000 public charging points using both AC and Rapid DC chargers.
FILL UP AT HOME.
With MINI Electric, you’ll wake up every morning raring to go. Just plug in to a standard home socket overnight to recharge the battery whilst you’re sleeping. If you want more efficient charging, we recommend installing a Wallbox at home.
CLEANER MEANS GREENER.
Bid farewell to traditional fuels and start living a little greener? With zero exhaust emissions, you’re creating less pollution as you drive. And by switching to a sustainable energy supplier, like MINI’s partner OVO Energy, you can reduce your environmental impact even more.
LOW MAINTENANCE MILES.
An electric car motor is less complex than a combustion engine. And because there are fewer moving parts, it means there’s less wear and tear, so maintenance can be kept to a minimum. When it’s time for a service, we can help you keep the costs down too with our simple monthly payment plans.
QUICKER, QUIETER.
One of the first things you notice when driving an electric car is how calm it feels inside. With no noise from the engine, you feel more relaxed and connected to the world outside. Without the need to change gear, accelerating feels smooth and effortless with instant torque from the electric motor. And when you put your foot down, there’s an immediate response and surge of speed that makes an electric vehicle ideal for city driving.
ZERO EMISSIONS.
As electric vehicles produce no emissions, they are exempt from Vehicle Emissions Duty (VED). In London, they are also exempt from the congestion charge, as long as drivers apply for the 100% discount. And exempt from the Ultra Low Emission Zone (ULEZ) too.
SAVE WITH A GOVERNMENT GRANT.
MINI Electric has been given a Category 1 rating by the government, which means you can receive a £2,500 grant towards the purchase price. Plus, if you’re buying a MINI Electric for your business, there’s a BIK rate of 0% from April 2020.
FEELS LIKE ELECTRIC, LOOKS LIKE MINI.
A lot of MINI Electric is what you know and love about the MINI Hatch already. Its iconic design and legendary responsive handling. The innovative tech. The ability to customise it to your taste (did we mention the six handsome colour options available?). But the new fully electric motor takes things to a whole new level.
A charging solution for electric vehicle customers
We know that many Motability customers are interested in electric vehicles but are concerned with charging them. So, as part of the worry-free motoring package, the Motability Scheme are offering customers who place an application for full battery electric vehicles an ‘at home’ charge point at no additional cost, in partnership with BP Pulse.
If you don’t have access to off-street parking, then instead you’ll be given access to a network of charging points for easy on-street charging.
What costs are involved?
There are no costs for BP Pulse to supply and install a home charge point, but if there is work required to gain access to your electricity supply then you’ll have to cover these costs. Also, customers are responsible for paying for the electricity used to charge their car.
If you would prefer to use an alternative supplier you can do so, but this will be at your own cost. Motability insist that customers have some sort of provision in place before they deliver an electric vehicle, this is to ensure your continued mobility throughout your lease. If you are considering an electric vehicle you will need to have access to a charge point to recharge the battery and pay for the electricity that is used.
What will I need to do?
During your application for a full battery electric vehicle we will ask if you would like to take advantage of the charging solution. All you need to do is say yes, we will then pass your contact details onto BP Pulse.
You’ll then be contacted by BP Pulse directly who will arrange the provision of a charging solution.
You can discover the full range of cars on the Scheme here. If you are already a customer and are coming up to the end of your three-year contract, please contact one of our team and they will advise how to change to an electric vehicle.
Interested in Joining the Motability Scheme?
For more information about joining and possibly leasing one of the vehicles available on the scheme, we have Motability trained and award-winning specialists who are ready to answer your questions and help you choose your car. We’ll also guide you through the simple process and complete all the paperwork for you.
To find out more, please complete the form on this page and we’ll be in touch. Alternatively, call our friendly Motability specialists at Bowker Preston MINI on 01772 761234 or at Bowker Blackburn MINI on 01254 274333.
This year, the theme for International Women’s Day “Women in leadership: Achieving an equal future in a COVID-19 world,” celebrates the tremendous efforts by women and girls around the world in shaping a more equal future and recovery from the COVID-19 pandemic and highlights the gaps that remain.
Bowker Motor Group is proud to employ many women who have helped to lead us through these uncertain times. To celebrate International Women’s Day we challenged them to share their proudest achievement and offer some advice in the spirit of equality and a better future.
Happy International Women’s Day!!
Amy Lancaster-Hall: Group Marketing Manager
Proudest achievement
Seeing my team’s dedication recognised when we win franchise marketing awards. There’s no better feeling.
Best advice
Be understanding, approachable and always offer to help.
Lauren Grigg: CRM Controller
Proudest achievement
I’m most proud of my travelling trip around the world! It was a life changing experience that had its highs and lows, and made me far more resilient. I met so many people from different backgrounds and visited some incredible, and breathtakingly beautiful, places! Growing up, I was always a shy and nervous person, and even now I can hardly believe that I managed to safely navigate my way around 15 countries, without losing my passport, luggage or friends! It will always be a huge highlight of my life which I will never forget. Each experience I had (including sky-diving at 16,000 feet, and bungee jumping off the highest bungee bridge in the world!) has helped me become the woman I am today, and for that I will always be grateful.
Best advice
Always have ‘me time’ in between the stresses of life. Don’t be too hard on yourself! Eat the cake and drink the wine 🙂
Jennifer Sage: Group Marketing Executive
Proudest achievement
My proudest achievement is the fact that I used lockdown to learn many new things, from learning how to bake bread, pizza dough with stuffed crust and many Romanian desserts, to becoming a painter, decorator and plumber, completing a number of jobs around the house. During lockdown my partner and I also tried our hands at gardening, like many others, growing our own tomatoes, shallots and chillies.
Best advice
Be supportive, willing to listen and push yourself and others to reach their potential.
Aimee Keane: Group HR Manager
Proudest achievement
My proudest achievement is studying for my CIPD qualification while raising a young family and working full time. Although it was challenging, it gave me the opportunity to progress in my previous employment and opened the door to further progression in other businesses.
I was offered my current position during maternity leave with my 2nd child. I made the decision to return from maternity leave early to start my new challenge; working for an established family business in a job where I feel valued. I enjoy supporting the business and the employees.
Best advice
Support each other, always listen and offer an open-door policy. Continue personal progression – don’t wait for good things to happen, go get out there and make them happen 🙂
Katie Needham: New Car Sales Executive
Proudest achievement
During the pandemic, I found myself feeling quite low and hating the role I was in. While wiping tears away from my face, I picked up the phone and started contacting dealerships in my local area. I managed to secure a couple of interviews, one of them being at Bowker Motor Group.
Best advice
There is no such thing as a man’s world. When I first started in the motor trade, there were not many female salespeople. I was actually the first one at my first dealership, this pushed me on to do better. Just because you are the first at something or you feel like it’s male dominated, you can be the person that changes that. Since my start, the company has employed numerous women to join the team. Don’t be scared, if you don’t ask then the answer will always be no! Push yourself and always have faith in yourself. If a man can do it, chances are a woman will do it better!
Phillipa Wachter: Showroom Team Leader
Proudest achievement
Moving to Abu Dhabi at 23 on my own to start a career as Cabin Crew for Etihad Airways.
Best advice