Category: Mini News
It’s great to get special treatment. Which is why we’re offering you and a guest the chance to feast your eyes on our first electric – way before it hits our showrooms in March 2020.
Get your first glimpse of the exciting new MINI Electric on 17 November. Our Preston MINI Centre will be hosting this exciting event for both Preston and Blackburn customers.
And, if you’re blown away, you’ be able to pre-order your very own MINI Electric there and then.
In fact, we’re so confident you’ll love it, we’ve made it the first car to come with a Feel Good Guarantee.
Ready to feel MINI Electric? Then register today by clicking HERE.
We look forward to seeing you!
Join us on Sunday 27th October 2019 at 10am for our ever anticipated annual Bowker MINI Halloween Drive Out! All MINI owners, family and friends are welcome.
We will be meeting at Bowker Blackburn MINI at 10am and the final destination will be Samlesbury Hall where breakfast sandwiches will be waiting for us from 11.30am with compliments of Bowker MINI. We will also be awarding prizes for the best Halloween fancy dress and best dressed car!
As a part of the Bowker MINI Drive Out, you will be able to participate in Samlesbury Hall’s very own GHOST TOUR free of charge, taking place at 2pm.
Our popular drive outs regularly attract over 50 MINIs. They are great fun so register your attendance today!
We very much hope you can come. Please RSVP via email: email@example.com or by calling 01772 767335.
Live Magazines Paul Agnew was intrigued by the new PHEV MINI Countryman. We sent him out in our demonstrator model for a MINI PHEV Adventure. Here is how he got on.
The MINI is a motoring icon – loved by the world over with a panache, presence and personality all of its own. A car with a place in history guaranteed.
But this little beauty is not living in the past – far from it.
Say hello to the MINI Countryman Plug-in Hybrid Electric Vehicle (PHEV) now available at Bowker.
That’s right, the not-so-little PHEV MINI Countryman that is already proving a massive hit with the discerning drivers of 2019 who want a little bit of everything when they get behind the wheel; not least some fun.
Powered by both a combustion engine and an electric motor, it offers “the spirit of an explorer with technology at its heart”, according to those whose job it is to market and sell.
And after test driving the MINI Countryman Cooper S E ALL4 (yes, four-wheel-drive) from Bowker on Preston Docklands, it’s hard to disagree.
The PHEV MINI Countryman is a friend from the moment you meet up. The bond is immediate.
Perhaps it’s the famous badge or the instantly recognisable round central dial – now surrounded by an LED light ring that responds to how you are driving and houses a 6.5” colour screen and displays all in-car infotainment.
Or maybe it’s just the way it looks and the ease in which you settle in … everything just seems very right.
And so quiet. Once the keyless ignition has been activated you’d be hard pushed to hear any engine noise at all. Steering is light, vision excellent and road handling safe and sound.
As for performance, the big-hearted PHEV MINI Countryman packs quite a punch, racing from 0-60 mph is 6.8 secs. That’s down to a combined 221 brake horsepower on offer when the 1.5-litre petrol engine and rear-mounted electric motor work together. Sending power to just the rear wheels, the electric motor also gives it four-wheel-drive status. And then there’s the renowned 6-speed BMW gearbox
Who says sustainable motoring can’t be exciting?
The high-tech lithium-ion battery provides an all-electric ‘range’ (mpg in old money) of up to 26 miles, enough to cover the daily commute of most drivers. Kept at its optimum temperature by an advanced cooling system, the battery excels in both output and service life.
With the PHEV MINI Countryman there is the extra advantage of reducing the official CO2 emissions figure to just 49g/km, making the car a much sought after option for company-car drivers keen to reduce their tax.
Economy, of course, is one of the big attractions.
In terms of fuel ‘consumption’; suffice to say that the ‘range’ is a very impressive 134.5mpg (average) and a full battery charge at home (roughly taking about two hours) will set you back less than 5p!
Whilst driving you can switch between electric and petrol power as you feel fit (there’s even a speedier sports option too) and the transition is smooth and fully automated with no interruptions.
The PHEV MINI Countryman is blessed with an array of helpful and entertaining features including Sat Nav, real time traffic information and hundreds of radio stations (DAB) and music options. What the manufacturers call ‘Connected Services’ include: a concierge phone-line service, online search, weather information, Apple CarPlay®, rear parking distance control, bluetooth connectivity, chargeable battery during driving … the list goes on.
So, who fits the driver profile?
Anyone and everyone.
There are clear advantages for the business user and an obvious appeal for those seeking a nippy, smart-looking, easy-to-park and great-around-town car, while it offers a practical solution for families too with ample room inside.
Safety levels are excellent. It achieved the full five-star score in Euro NCAP crash tests and from an array of available extras you can choose a reversing camera, adaptive cruise control, traffic sign recognition and lane-keep assist.
Eight airbags come as standard, in addition to the compulsory anti-lock brakes and stability control. Also standard are autonomous emergency braking and a bonnet that pops up slightly in a pedestrian collision to help cushion the impact.
It is crystal clear that the choice of hybrid cars is likely to increase in the coming years. Indeed, BMW Group plans for 25% of all its models sold by 2025 to be electrified in some way.
The PHEV MINI Countryman has got in early and made a big impact. In the weeks before and after launch, dealers across the land struggled to meet demand. It’s easy to see why.
To book your 48 hour test drive in the MINI Countryman Cooper S E ALL4, please contact the team at Bowker MINI.
BE ONE OF THE FIRST IN LINE.
PRE-ORDER NOW > http://bit.ly/MINIElectricPreOrder
MINI has today unveiled the new MINI Electric at the Oxford plant, the home of the brand where the very first Mini was built 60 years ago. After 15,000 potential customers already expressed an interest in the car, the official order books are opened today. Manufacturing will begin in late 2019, with first deliveries in the spring of 2020 and exports headed around the world. Member of the Board of Management of BMW AG responsible for Production – and previous plant director of Oxford – Oliver Zipse said, “We are entering an era in which electric cars will become a normal choice for our customers. The MINI Electric will kick off our new model offensive for fully electric vehicles. By 2023, two years ahead of schedule, we will have 25 electrified models on the market. More than half of them will be fully electric”.
The MINI Electric will be fully integrated into the production process at Oxford, running down the same lines as all the conventional models.
“This plant builds 1000 cars per day, with a new MINI coming off the line every 67 seconds, so the integration gives excellent production flexibility and allows supplies of the new model to be adjusted according to demand,” explained Plant
Oxford managing director, Peter Weber, “This is such a proud moment for every single one of our team.”
Instantly recognisable as a three-door MINI Hatch, the MINI Electric blends the timeless appeal of the design and go-kart handling with the latest in cutting-edge, zero-emissions powertrain technology and in-car connectivity. It drives just as a MINI should with performance close to that of the hot hatch MINI Cooper S, accelerating from zero to 62 mph in 7.3 seconds.
David George, director of MINI in the UK said, “Now our customers can have everything they love about MINI, but with all the advantages of an electric car – lower environmental impact and running costs and they never have to visit a petrol station again”.
Priced to be widely affordable, many customers are expected to lease the new car and rates will start below £300 per month. The on-the-road list price is from £24,400 after the government’s Plug-In Car Grant has been applied.
Research published today by What Car? magazine and supported by MINI showed that more than 1.5 million UK households which are perfectly suited to running an electric car, are not yet doing so. They have off street parking to allow easy at-home recharging and more than one car in the household, one of which never does more than 100 miles in a day. MINI’s own data shows that the average distance driven each day is 26 miles.
“We believe the new MINI Electric could be a tipping point for those who have been thinking about choosing an electric car, to take that step now,” added George. “We aim to introduce a whole new group of drivers in the UK to the fun and cost savings of electric driving, in a way only MINI can”.
Secretary of State for business, Greg Clark, welcomed the news, “Our automotive industry has long been a source of national pride, and the unique collaboration between Government and industry through our Industrial Strategy has helped put the UK at the forefront of the design and manufacture of zero emission vehicles with one in five electric cars in Europe now built in the UK.
“The production of the electric MINI in the UK will play a key role in accelerating the adoption of cleaner, greener vehicles and I am delighted this modern British icon will be manufactured in Oxford”.
The original Mini, designed by Sir Alec Issigonis, was born out of the Suez crisis oil shortage and the demand for affordable motoring. The first cars rolled off the line at Oxford in the summer of 1959 and so began a global success story which has spanned six decades. As the world faces new environmental, social and economic challenges, MINI has chosen the moment to launch its first fully electric model.
The MINI 60 Years Edition.
On 26 August 1959, British Motor Corporation (BMC) proudly revealed a car that captured the imagination of the world and revolutionised the compact car segment. Six decades later, in 2019 MINI marks the brand’s 60th birthday and the extraordinary story of a British innovation that went on to achieve iconic status. To kick-start this anniversary year, MINI is introducing a limited run of 500 very special vehicles for UK customers.
Built in the UK at MINI Plant Oxford, the MINI 60 Years Edition is the first of many celebrations planned for 2019 that will champion the brand’s rich heritage in Britain and its continuous dedication to innovation. Much like Alex Issigonis’ first car in 1959, MINI has continued to push the boundaries whilst keeping creative use of space, driving fun, style and individualisation at its core.
The MINI 3-door Hatch Cooper S 60 Years Edition (combined fuel consumption: 39.8 – 43.5 mpg; combined CO2 emissions: 129 – 127 g/km) will be offered exclusively with an automatic transmission in the UK, with acceleration from zero to 62 mph in just 6.7 seconds.
The exterior design features a new British Racing Green IV paint finish and piano black exterior trim, black roof and exterior mirror caps, special anniversary design bonnet stripes and model exclusive 17-inch light alloy wheels in 60 Years Spoke 2-tone. The 60 Years emblem completes the vehicle, uniquely placed on the left-hand bonnet stripe, side scuttles of the turn indicators and LED logo projection from the driver’s door. Further enhancing the exterior design and sporty character, every model in the UK will be sold with an additional set of MINI spot lamps fitted to the front radiator grille.
The limited edition vehicle has a distinctly designed interior with model specific finishes using the 60 Years emblem, including the steering wheel and front seats. The seats are finished with MINI Yours Leather Lounge in Dark Cacao with contrast seat stitching and piping matching the new exterior paintwork– an exclusive leather for this vehicle.
Navigation Plus pack is included, providing a larger 8.8” touch display with Satellite Navigation, Apple CarPlay, Bluetooth connectivity, concierge service and wireless charging. In addition, a rear view camera, folding exterior mirrors and front and rear Park Distance Control (PDC) can be found on the vehicle, courtesy of the Comfort Plus Pack.
As with all MINI Hatch models, this unique edition vehicle features a high level of standard equipment including LED front and rear lights, intelligent emergency call, ambient lighting, automatic headlights with rain sensor and much more.
A limited run of 500 MINI 60 Years Edition vehicles will be available in the UK from March 2019 at Bowker MINI Centres in Blackburn and Preston, priced at £29,990 OTR.
MINI mishap? Bumped BMW? It’s your call where you send your car to for repair and Bowker have it covered, as Matthew Parkinson explains.
Until it happens to you, you’ve likely never considered what happens next after an accident in your car. I’d probably do the same as most people and call my insurance company. But what’s the alternative?
In the event of your BMW or MINI needing repair following an accident, the decision lies with you, and not your insurer, as to who takes care of it. By choosing a BMW or MINI Approved Bodyshop, your car will be returned to its original Euro NCAP safety rating,
By making Bowker your first call, their Accident Management team will handle everything with minimal fuss from start to finish, making sure you’re safe before liaising with your insurance company, organising the recovery of your car, arranging a like-for-like replacement car if the accident wasn’t your fault, and even providing medical and legal aid if you’re injured as a result. Your car will then be handed over to their Approved Bodyshop for an estimation of the damage before work begins.
Located a stone’s throw away from Bowker on the Preston Docklands is BMW & MINI Approved Bodyshop, HB Panelcraft. The family business is headed up by Paul Harwood, whose fastidious eye for detail helped forge a partnership with Bowker back in 1996. Paul guides us around cars at various stages of repair, from minor cosmetic jobs to ground-up rebuilds, drawing attention to a gleaming BMW 6 Series that’s nearing completion in the body shop’s paint booth. “You sometimes see cars like this starting to corrode in unusual places, because whoever did the original repair hasn’t used genuine, galvanised parts,” explains Paul. “Everything we do is approved by BMW and MINI Group.” All body repairs come with a lifetime guarantee for the duration of ownership and you are issued with a Guarantee Certificate giving you peace of mind that you and your vehicle are completely protected.
Having earned BMW and MINI national certification, HB Panelcraft are kitted out for all manner of repairs, boasting up to date diagnostic machinery and panels protected with the same galvanisation used on brand new vehicles – even the paint is sourced from BMW Group to ensure a perfect colour match. It’s because of this manufacturer backing that unlike many independent garages, your car’s bodywork warranty will remain intact, no matter how bad the damage was to begin with. If it can be repaired, it can be guaranteed.
The devil is in the detail for the team at HB Panelcraft, who inspect each stage of the vehicle repair process in the same way BMW and MINI technicians would inspect brand new cars on an assembly line. The phrase ‘that’ll do’ just doesn’t exist within these four walls, and for good reason. Like each car that passes through the workshop, Paul and his team are subject to their own set of quality control checks. Each year, they’re assessed by BMW and MINI to make sure that the workshop, its staff, their tools and their attitudes meet the brand’s exacting standards. It’s testament to their hard work that since the start of their partnership with Bowker 22 years ago, they’ve passed with flying colours each and every year.
The phrase ‘good as new’ is often banded around recklessly, but I can’t imagine a more honest description of the freshly repaired cars being readied for their respective owners. The partnership between Bowker and HB Panelcraft has created a one-stop-shop for repairs that BMW and MINI owners can trust from start to fuss-free finish.
There’s no escaping the fact that in an ideal world there wouldn’t be any accidents, and any decent human being would hope that this is a service you won’t need to use. If you’re going to call anyone when your day comes to a screeching halt however, make sure it’s Bowker.
Credit to Live Magazines – http://www.live-magazines.co.uk
From September 2018, all cars must have been homologated under the new WLTP (Worldwide Hamonized Light Vehicles Test Procedure) test cycle which is designed to better replicate real life driving conditions.
BMW Group has now published revised fuel economy and emissions data for its entire range of vehicles in accordance with the new test procedure (WLTP). This means the full range of BMW and MINI vehicles sold in the UK is now fully compliant with the new test regime well ahead of the deadline.
The new testing procedure of WLTP is based on an approximation of the test conditions to real-world circumstances, which means that the values determined will also have a greater relevance to reality. Among the changes this involves are redefined, significantly stricter test conditions and higher speeds together with a substantially longer test duration (30 instead of 20 minutes).
To obtain a more precise determination of CO2 emissions, the new test procedure includes not only standard equipment – as was previously the case – but also all optional equipment of a vehicle. This produces two values for each type of vehicle: the lowest and highest possible standard consumption value according to aerodynamics, weight and rolling resistance.
Thanks to WLTP, you will be able to better assess a vehicle’s consumption and CO2 emissions in the future. In the case of a specific vehicle configuration, the individual standard value will be indicated directly.
Despite the more stringent test requirements, the BMW range has increased on average by just 8g/km while the MINI average increase is just 5g/km.* BMW’s market-leading electric and plug-in hybrid range performed particularly well with the top-selling BMW 530e Saloon increasing by just 3 grams to 49g/km.
Customers can have confidence that the full range of BMW Group vehicles is compliant with the new testing requirements and offers a more compelling value proposition than ever. Buyers can also be sure that the figures supplied for all our vehicles are future-proof providing certainty in terms of future cost.
You can find out more about WLTP and the movement within each Series here.
*For Spartanburg production models (X3, X4, X5 and X6), technical changes are effective from 01 August 2018.
The management team at Bowker Motor Group has raised over £1,000 for Burnley FC in the Community at this year’s Asda Foundation Burnley 10K running race.
Despite eleventh hour injuries to two of the Bowker team, the remaining five – representing Bowker BMW, MINI and aftersales on the Blackburn – all completed the course.
Bowker Blackburn managing director Chris Eccles said: “We’ve all trained hard. And the last minute injuries to two of the team members made us even more determined to successfully complete the challenge.
“It’s the first time we’ve entered a running challenge as a group, and everyone in the management team mentioned what a great event it was. We supported each other and we’re all especially grateful for everyone who supported us and donated.”
The sixth annual Burnley 10K race took place on Sunday July 15th, beginning and finishing in Towneley Park, outside Towneley Hall in Burnley.
Bowker Motor Group enlisted the help of Jamie Kennedy at Burnley-based Fitness Experience with some assistance with training and nutrition. All the competitors were monitored using a digital smartphone app and offered tailored advice in the build up to the race.
Earlier this year Bowker Motor Group became official vehicle supplier of Burnley FC in the Community (BFCitC); sourcing a fleet of four vehicles. Bowker Motor Group also sponsored the charity’s annual fundraising dinner in April.
Bowker 10K fundraising page can be found at https://www.justgiving.com/teams/Bowker10kRunners
1499 MINUTES TO GET BEHIND THE WHEEL. ACT FAST.
Soon we’ll be giving you the chance to book a test drive in the MINI 1499 GT. But you’ll have to act fast because there’s only 1,499 limited editions available. Don’t miss out on your chance to get behind the wheel of this exciting, sporty new MINI that’s set to be a future classic.
Act fast. Get on the list. Complete the enquiry form on this page & we will get back to you or alternatively you can call Bowker Preston MINI on 01772 761234 or Bowker Blackburn MINI on 01254 274333.
- Flexible vehicle architecture to enable electrification of every model series
- Fully electric MINI confirmed as MINI 3 door variant
- Electric drivetrain Made in Germany, integrated into car in Oxford
Electrification is one of the central pillars of the BMW Group’s corporate strategy NUMBER ONE > NEXT and the company has announced that all brands and model series can be electrified, with a full-electric or plug-in hybrid drivetrain being offered in addition to the combustion engine option. Additional electrified models will be brought to market in the coming years and beyond 2020, the company’s next generation vehicle architecture will enable further fully-electric vehicles.
Today, the BMW Group announced that the new battery-electric MINI will be a variant of the brand’s core 3 door model. This fully electric car will go into production in 2019, increasing the choice of MINI powertrains to include petrol and diesel internal combustion engines, a plug-in hybrid and a battery electric vehicle. The electric MINI’s electric drivetrain will be built at the BMW Group’s e-mobility centre at Plants Dingolfing and Landshut in Bavaria before being integrated into the car at Plant Oxford, which is the main production location for the MINI 3 door model.
Oliver Zipse, BMW AG Management Board member for Production said, “BMW Group Plants Dingolfing and Landshut play a leading role within our global production network as the company’s global competence centre for electric mobility. Our adaptable production system is innovative and able to react rapidly to changing customer demand. If required, we can increase production of electric drivetrain motor components quickly and efficiently, in line with market developments.”
By 2025, the BMW Group expects electrified vehicles to account for between 15-25% of sales. However, factors such as regulation, incentives and charging infrastructure will play a major role in determining the scale of electrification from market to market. In order to react quickly and appropriately to customer demand, the BMW Group has developed a uniquely flexible system across its global production network. In the future, the BMW Group production system will create structures that enable our production facilities to build models with a combustion engine, plug-in hybrid or fully electric drive train at the same time.
The BMW Group currently produces electrified models at ten plants worldwide; since 2013, all the significant elements of the electric drivetrain for these vehicles come from the company’s plants in Dingolfing and Landshut. Dingolfing additionally builds the plug-in hybrid versions of the BMW 5 Series and the BMW 7 Series and from 2021, it will build the BMW i NEXT. The BMW Group has invested a total of more than 100 million euros in electro-mobility at the Dingolfing site to date, with investment continuing as the BMW Group’s range of electrified vehicles further expands.
Electrification of all brands and model series continues
The new, fully-electric MINI is one of a series of electrified models to be launched by the BMW and MINI brands in the coming years. In 2018, the BMW i8 Roadster will become the newest member of the BMW i family. The all-electric BMW X3 has been announced for 2020, and the BMW iNEXT is due in 2021.
Today, the BMW Group offers the widest range of electrified vehicles of any car manufacturer in the world, with nine models already on the market. These range from the full-electric BMW i3 to the company’s newest electrified model, the MINI Cooper S E Countryman ALL4*, a plug-in hybrid version of the MINI Countryman, which is produced by VDL Nedcar in the Netherlands. The company has committed to selling 100,000 electrified vehicles in 2017 and will have a total of 200,000 electrified vehicles on the roads by the end of the year.
The BMW Group has benefited from its early start on the road to electrification. Indeed, the company’s pioneering, large scale electric vehicle trial began world-wide in 2008 with the MINI E. Learnings from this project played a crucial role in the subsequent development of the BMW i3 and BMW i8, technology pioneers which themselves informed the company’s current range of plug-in hybrid vehicles.
*: Fuel consumption in the EU test cycle: 2.3 – 2.1 litres/100 km, CO2 emissions: 52 – 49 g/km
Bowker Blackburn MINI surprised the Little Mix star, Jade Thirlwall’s mother, on Christmas morning by delivering a brand new grey MINI Cooper Hatch!
Little Mix’s tour manager got in touch with Dave Pope, our sales executive for Bowker Blackburn BMW and MINI, after Jade said she wanted to surprise her mother at Christmas with a new car.
Dave says, “I’ve been a friend of the Little Mix tour manager for a while. And he’s bought a car from me in the past. He called me to tell me that a member of the band wanted to surprise her mum at Christmas with a new car. So we started talking about the best way to go about it.
“Jade took an active interest. She knew exactly how she wanted the car to look as it was a special gift for her Mum. She was very specific about the colour for example. So, it took a few different cars to get exactly the right one.
“In the end Jade chose a MINI Cooper Hatch. It’s a great car and an automatic. We built the car using the MINI website to show Jade exactly how it would look. And we explained all the extras.
“The car she chose was off site. So we brought it to the dealership to take it through all the safety checks and prepare for delivery. Then we organised a transporter to a secret location for the grand reveal. We were sworn to secrecy. All our discussions were confidential.
“I think you can see from the reaction on the video on social media that Jade’s Mum had no idea about the surprise. She sounds delighted. I hope she loves the car. That’s what it’s all about.
“We try to treat all Bowker customers like global celebrities. So Jade got a great deal and service just like everyone does!”
Two Lancashire MINI centres have backed a North West cycling adventurer’s bid to become the first person in history to complete the Giro D’Italia on a ‘Fat Bike’.
38 year-old Dave Sims hit national news headlines in 2015 when he became the first person to complete the Tour de France route on a chopper bicycle.
And now, Bowker MINI in Blackburn and Preston will provide Dave’s principal support vehicle during his new Italian challenge in May later this year.
Bowker MINI celebrated the link up with Dave at the launch of the New MINI Countryman on Saturday 11th and Sunday 12th February. Dave was a VIP guest at the Bowker MINI event at Brockholes nature reserve in Preston.
For Bowker, group marketing manager, Amy Lancaster, said:
“Everyone knows about Dave’s incredible Tour de France challenge on a chopper a couple of years ago. It was an immense effort. But his latest challenge is even tougher – and 800 miles further. He’ll need all the support he can get.
“We’re proud to be backing him. We wanted to work alongside someone who represented the Countryman’s spirit of adventure. And Dave was the perfect fit. We’re especially delighted that Dave joined us for the launch of the new MINI Countryman.
The total distance of the Giro d’Italia – the 100th time the race has been contested – is 2400 miles over 21 stages. The route takes in both the Dolomite and Alpine mountain ranges.
Dave’s fat bike has been exclusively designed by Clitheroe-based Beacon Bikes. Fat bikes are recognisable by their 3.8 inch-wide tyres. The fat tyres are built to allow riding on soft unstable terrain. Dave’s Italian challenge will take in both road and off road segments.
“It’s another challenge that is going to push me to the limit. The bike is even more striking than the chopper. And it’ll need to be at its best for the wide variety of technical challenges I’ll face.
“‘I am very grateful for Bowker MINI’s support. I know I’ll need all the help I can get. It’s the toughest challenge of my life. I just hope I can repay the faith my sponsors and supporters have put in me!”
Dave’s last challenge raised £12,000 for Help the Heroes. This time he is hoping that The Italian Job will raise a further £10,000 for the same charity.
More information about Dave’s challenge is available on Twitter @MPCdave, Facebook @italianjob2017 or Instagram @italianjob2017
When it comes to the upkeep of your car, servicing plays a vital role. Make sure you’re signed up to a servicing programme you can trust, writes Emma Brereton.
The region’s largest state-of-the-art BMW and MINI Aftersales Centre has just opened on Preston Docklands. The new Bowker Aftersales Centre is situated next to the existing Bowker BMW and MINI centres on a 6.5 acre site on Watery Lane in Preston.
This new development is yet another commitment to providing the very best aftersales care to customers. High levels of customer service extend far beyond the purchase of your vehicle and this is reflected with a current customer rating of 4.7/5.
In a break with traditional opening ceremonies, the family-owned motor group has dedicated the Bowker Aftersales Centre opening to its apprentices.
Bowker Motor Group aftersales director Jonathan Rogan said: “We’ve dedicated the Aftersales Centre opening to our Preston apprentices. It’s a simple gesture to recognise the important role they – and all our staff – play in the future of the business.
“With such a massive investment, it would be easy to focus on the bricks, mortar and equipment. But this will transform the way we all work in the future. And our apprentices are a big part of that.”
For customers, the impact of the new Aftersales Centre cannot be underestimated. It is the size of a football pitch and with 30 ramps, car servicing times are now even shorter and servicing capacity has tripled. This means that customers can enjoy even more flexibility and convenience including 24/7 online service booking, while-you-wait servicing, drop-and-go, free local collection and delivery, courtesy cars, wash and vacuum with all work, complimentary wi-fi and a customer lounge with complete with refreshments.
Jonathan continued: “We want our customers to know they are in safe hands, especially when that car leaves the forecourt. The investment Bowker has made is centred around this feeling. A car is a big purchase so make sure you spend your money with a company who appreciates the custom and looks after you once you’ve taken delivery.”
The seven-figure investment in the new Aftersales Centre offers the latest servicing technology including machines which measure tyre tread instantly and wheel alignment in just 90 seconds. And that’s a first for the North West.
“The new facility has a simple focus on creating an even better aftersales experience for our customers,” explains Jonathan. “We can now combine our usual friendly advice with same-day servicing. Furthermore, the increase in capacity means appointments aren’t always necessary. We know our customers lead busy lives so we hope this additional flexibility will make a big difference.”
The opening of the new Aftersales Centre has coincided with national recognition for
Bowker Motor Group’s exceptional performance in aftersales customer satisfaction.
“It’s an amazing site,” says Jonathan. “With 30 ramps, two dedicated MOT lanes and a new laser wheel alignment machine, we are proud to say our car servicing times have reduced and servicing capacity has tripled. This is a huge achievement in itself and we know the new centre will help us to deliver continued excellent customer service.”
Bowker Apprentice Ceara Holmes is one of the six apprentices. She said;
“It’s incredible to see the massive changes here in such a short time. It’s fun to be part of it. I think everyone is enjoying working in the new Aftersales Centre. There’s much more space, and some of the equipment is the most advanced in the country.
“I am lucky to work somewhere where there is so much to learn and for a company who believes in its apprentices so much.”
“The developments in technology are really exciting. We can’t wait for customers old and new to see our fabulous new Centre.” Jonathan adds.
Their BMW and MINI centres on Trident Park in Blackburn and on the docks in Preston have recently finished first and second respectively out of more than 40 similar sized centres in the North. The accolade is awarded by BMW UK and is driven by customer feedback over a six-month period.
Credit: Live Magazines
It's our 10th anniversary
We invite you to our family fun weekend on Saturday 7 and Sunday 8 May 2016 as we celebrate our BMW and MINI Centres’ 10 year anniversary on Trident Park in Blackburn.
Take advantage of our FREE 10 minute wash and vacuum for your car. Booking recommended by calling 01254 274444.
We look forward to celebrating with you!
• American style diner food from ‘The Dog House’
• BMW technology demonstrations
• Behind the scenes Workshop tours
• Indoor go-karts and facepainting for children
• Win a MotorSport Track Day or Spa Day for Two
• Celebratory offers on New and Approved Used BMW & MINI
• Classic and rare BMWs & MINIs on display. (BMW Z8, BMW Z1, BMW 3.0 CSL and a MINI Challenge)
Bowker Blackburn BMW & MINI
Trident Park, off Whitebirk Drive, Blackburn, BB1 3NU.