Bowker Chery Preston has been ranked the best UK dealership for customer experience and reputation across all UK dealerships listed on reputation.com.
Reputation.com assesses over 4,500 franchised dealerships nationwide. And Bowker Chery on the Docks in Preston recorded a reputation score of 906, placing it first among all dealerships in the UK.
The ranking comes six months after Bowker Chery Preston opened at Customs House on Customs Way, Preston Docks, in March 2026. Reputation.com measures customer experience using feedback across digital channels, including online reviews and businesses’ responses to customer feedback.
John Nichol, head of business at Bowker Chery, said: “This is great news for the Preston team. Chery is still relatively new to the UK, so we knew from the outset that the experience customers received at the dealership would be an important part of introducing the brand locally.
“A score like this comes from what happens every day, whether that’s answering a question, handing over a new car or looking after somebody after they’ve driven away. The whole team deserve a lot of credit for putting customers at the centre of that.”
Widely recognised across UK motor retail, reputation.com provides an objective benchmark by evaluating millions of live, unprompted consumer reviews across thousands of franchised dealerships. It measures genuine sentiment and digital response rates rather than relying on subjective judging panels or paid entries, reflecting an authentic, sector-wide audit of customer satisfaction.
Chris Eccles, Managing Director at Bowker Motor Group, said: “Congratulations to everyone at Bowker Chery Preston. Building a new dealer network isn’t just about opening locations; it’s about making sure customers feel looked after when they walk through the door and throughout their ownership.
“To see the Preston team at number one is a great result for them. It shows what can be achieved when a retailer gets behind a new brand and gives customers the service and support they expect.”
Bowker Chery Preston is based at Customs House, Customs Way, Preston Docks. The dealership offers Chery’s UK model range, with new Chery vehicles covered by the manufacturer’s seven-year/100,000-mile warranty.
