Bowker Preston Chery is proud to bring the Chery brand to Lancashire, combining one of the world’s fastest-growing automotive manufacturers with the trusted expertise of the Bowker Motor Group. As part of the wider Bowker family, we share a long-standing reputation for integrity, customer care and delivering outstanding motoring experiences across the North West.

The Chery brand is built on innovation, intelligent design and exceptional value, creating vehicles that are practical, stylish and engineered for modern life. At Bowker Preston Chery, our role is to make that innovation accessible – guiding you through the Chery range with clear advice, transparent information and a genuinely helpful approach, whether you’re new to the brand or already a fan.

Our Preston team is here to support you at every stage of your journey, from your first enquiry and test drive through to servicing, aftersales and ongoing ownership. We believe buying a car should feel exciting, straightforward and reassuring, and we take pride in building long-term relationships based on trust and personal service.

As part of the Bowker Motor Group, we’re committed to the same people-first values that have defined the business for generations. We look forward to welcoming you, and helping you discover a smarter, more confident way to drive.