Anyone for padel? Bowker Motor Group has agreed a sponsorship partnership with the new Clubhouse facility at Peel Retail Park in Blackburn.
The partnership means Bowker Motor Group will hold exclusive naming rights to one of the padel courts within the venue. Their branding will also feature on premium court signage and across other areas of the facility.
The sponsorship places Bowker Motor Group as the new centre’s first premium partner at the new Blackburn venue, giving them wide-reaching branding and client engagement opportunities as the centre establishes itself in the community.
Chris Eccles, director at Bowker Motor Group, said: “We loved the idea straight away – it’s fresh, it’s social, and it’s right on our doorstep. This partnership gives us a chance to offer something different for our customers and team, and we’re looking forward to seeing plenty of people out on the Bowker court.”
Clubhouse, which officially opened on Saturday, September 20th, is a 23,000-square-foot complex featuring six indoor padel courts, a modern and functional fitness gym, and a coffee and smoothie lounge. The venue was developed over 18 months and is designed as a hub for fitness, sport, and social activity in Blackburn.
The new partnership with Bowker includes joint marketing activity, collaborative social media and marketing campaigns, corporate events and competitions for visitors.
Dan Wilkins, co-founder of Clubhouse, said: “It’s brilliant to have a local business like Bowker on board from day one. They’ve been part of Lancashire life for years, and now they’re part of our courts too. I think visitors will enjoy seeing a well-known name connected to what we’re building here.”
