Bowker Motor Group has gone from strength to strength with their recent expansions into new markets and investment to their flagship dealerships – and it looks set to continue into 2015 adding another string to their bow and with further growth plans. Writes Catherine Mallord.


Bowker has been a landmark of the Preston Docks for nearly 20 years and their latest venture sees them take on an additional 9,000 square feet having acquired a new gateway premises previously occupied by Glasgows Event Management Company.


The new site which originally was a customs office is to be refurbished and extended to accommodate the latest addition to the Bowker Motor Group – BMW Motorad (formerly Southport Superbikes). Bowker Motor Group chief executive, Paul Bowker, said: “Combining the two sites was an irresistible opportunity for us. It is such a prestigious location steeped in history and we are planning to build a motorcycle dealership that will be worthy of the address.”


The current docklands location, home to BMW and MINI has recently undergone a £1.5 million transformation as well. The two-phased development saw the BMW showroom refurbished in November 2013 in time for the launch of the all-electric BMW i3 with the dealership being one of just 46 sales agents to supply and support the revolutionary electric drive systems and premium mobility services from BMW i. This was then followed by an extension of the site creating additional showroom capacity to accommodate 16 more cars allowing them to display the ever expanding and exciting range from BMW whilst creating five additional jobs.


Paul said: “Southport Superbikes has been an outstanding dealership for over 30 years, well-known by the North West biking community for its customer service and genuine passion for BMW motorcycles. Being a family run business as well, it was these synergies with our own values that made it an appealing acquisition and a welcome addition to the group.”


This latest six-figure investment makes it the 10th dealership in the Bowker Motor Group establishing them as the biggest dealer in the area. In addition to the Preston sites of Harley Davidson, BMW and MINI – Bowker also has BMW and MINI at Trident Park in Blackburn, two car centres, as well as their Maserati dealership and their Prestige and Sports Car dealership, Bowker Ribble Valley on the A59 at Osbaldeston.


The new BMW Motorad will fit perfectly alongside Harley Davidson and the Group’s long standing partnership with BMW. Paul added: “We hope to open the new state of the art motorcycle dealership late this Spring. It will offer customers new and used bikes as well as a wide range of servicing, repairs and accessories.”


Credit: Live Magazines




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