After 8 years of establishing the Harley-Davidson® business in Preston, we were determined to make a very successful business even more so by creating the ultimate Harley-Davidson® retail experience available – anywhere. And after a three month refurbishment project, we are confident that we are in a position to realise our dream. Why not come and see for yourself?
The moment you approach the dealership on West Strand Park you will see a difference! The name ‘Bowker Harley-Davidson®’ is new for one thing. The name change doesn’t mean a change of ownership; it illustrates the pride that the Bowker Group has in being associated with such an iconic brand. It is also an indication that after nearly 100 years of trading, the Bowker Group is still committed to the continual development of their portfolio and investments.
Go through the doors to enter our unique showroom and experience the latest state of the art Harley-Davidson® environment featuring design elements inspired by shipping containers. The shipping containers celebrate Lancashire-based Bowker Transport – Bowker Motor Group’s international distribution and road haulage sister company. We also have a new Diner and customer lounge on a mezzanine.
For Bowker Harley-Davidson®, Greg Lockhart comments, “Harley-Davidson has always been renowned for the social-side of motorcycle ownership. The investment in the dealership now gives us a premium space for customers old and new to enjoy.
“The new name is very important. We’ve been in Preston for over 8 years now. But there are still people who don’t realise we’re a part of the Bowker Motor Group. The association with one of Lancashire’s most established family businesses is important to us, not to mention the history spanning over 90 years.”
The launch of Bowker Harley-Davidson® was celebrated in style on Thursday 26th February 2015, with hundreds of guests in attendance to take a look round the newly refurbished Dealership. Talking points and excitement abound with the premesis taking on a whole new look, putting Bowker Harley-Davidson® at the forefront of Harley-Davidson® retailing not only in the UK but worldwide. Why not drop by and take a look at the incredible showroom.