Bowker Ribble Valley will be the sole Lancashire partner for the new INEOS Grenadier 4X4, when it is launched later this year.
The agreement will see Bowker operate in partnership with INEOS from the automotive retailer’s existing Bowker Ribble Valley dealership on the A59 in Osbaldeston near Blackburn. It is one of 24 UK sites that are among the first 160 locations to be confirmed in markets around the world.
New signage has already been installed and the Bowker Ribble Valley dealership will offer a full INEOS aftersales facility to complement their partner status. The Bowker partnership with INEOS Automotive will be overseen by managing director Chris Eccles, supported by the existing Bowker Ribble Valley team.
Paul Bowker, Bowker Motor Group chief executive, said: “It is a huge privilege to be chosen by INEOS to be their nominated partner in Lancashire. We have already established award-winning motor retail experiences in Preston and Blackburn with some of the world’s most prestigious motoring brands. The partnership with INEOS is the next exciting chapter for us.
“INEOS brings a fresh perspective to 4X4 development and manufacturing. The Grenadier combines rugged British spirit with German engineering rigour; a truly uncompromising 4X4 built from the ground up. We look forward to building another successful partnership worthy of the Lancashire motoring community.”
INEOS will work with Bowker to establish the new partnership. The process includes an intensive INEOS training programme for sales executives and workshop technicians – beginning in May.
“We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier,” said Jack Stanley, regional business manager UK and Ireland for INEOS Automotive. “We have so far established a global network of over 160 partners who understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.” By the end of 2022, INEOS plans to have a network of 200 sales and service sites for the Grenadier in over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers. The aim is for the majority of customers in the UK to always be within 45 minutes of an official sales and service location.
