Month: October 2018
Bowker Motor Group has agreed a two-year corporate partnership extension with AFC Fylde.
The partnership will see the Lancashire-based automotive retailer continue the sponsorship of the West Stand at the the Club’s Mill Farm Stadium in Wesham.
The West Stand will carry Bowker Motor Group’s name for another two years, up until the end of the 2019/20 season. The original agreement in 2016 was AFC Fylde’s first corporate partnership at the new Mill Farm Stadium. The partnership between Bowker Motor Group and AFC Fylde originally began in 2014 with sponsorship of the youth team kits.
Bowker Motor Group chief executive, Paul Bowker, said: “We’ve witnessed another incredible two-years of football at Mill Farm. There was AFC Fylde’s promotion from the National League North; and, then the play off campaign last season. The club is progressing on and off the pitch with an impressive community set up too. Bowker Motor Group is proud to be play its part in the club’s continuing success story.”
The Bowker Motor Group Stand is the stadium’s largest seating area; it accounts for 2,000 of the new stadium’s total 6,000 capacity. The West Stand also includes the 290-capacity Bradley’s Sports Bar; 80-seat Milano’s Restaurant; Aroma Cafe and Churchill’s conference and event facility.
For AFC Fylde, director of community development Tom Hutton said: “The agreement with Bowker Motor Group represents a true partnership in every sense of the word. Not only have they agreed to sponsor our main West Stand but they also support our community foundation too. Their contribution to the club’s continued success both now and in the future is greatly appreciated.”
AFC Fylde’s Mill Farm Stadium opened in 2016 as the centrepiece of the £18 million Mill Farm Sports Village. The village is open 7-days a week and employs over 80 people. The facilities include 5-a-side and 7-a-side pitches; a full-size hockey pitch; a 3G football pitch, retail outlets, petrol station, restaurants and bars.
Burnley FC in the Community (BFCitC) is pleased to announce that Bowker Motor Group will become the charity’s official vehicle supplier for the next two years.
Sourcing a fleet of four vehicles for use by BFCitC staff, Bowker Motor Group has also committed to sponsoring the charity’s annual fundraising dinner in April.
Neil Hart, Chief Executive Officer of Burnley FC in the Community, said: “Through Bowker Motor Group’s close association with BMW and MINI, the team are providing us with a fleet of vehicles at a very competitive rate.
“This will allow us to continue to invest the bulk of our resources into the delivery of projects that are creating positive change to so many people in our community every day. Just last year alone, we engaged with over 24,000 individuals.
“We are also delighted that they are now involved in our upcoming charity dinner. The funding they will provide will allow Bowker Motor Group some unique marketing opportunities and, in turn, will help us to deliver an even bigger, better showcase of the impact of our work.
“Having already enjoyed an 18-year relationship with Burnley FC, this new partnership further embeds Bowker within the fabric of the club – and we’re proud to now be a part of that.”
Chris Eccles, Bowker BMW Managing Director, said: “Burnley FC in the Community play a crucial role in creating positive change in the communities across East Lancashire through their many varied community projects. Their inspirational work is transforming lives every day. That’s why we are so proud to be involved.”
For more information on the work of Burnley FC in the Community, please visit: www.burnleyfccommunity.org
Community radio station City Beat 103.2 FM in Preston has confirmed a deal with a Lancashire motor group to sponsor its breakfast show.
Bowker Motor Group will work with the station’s breakfast show on content and events over Summer 2018 the breakfast crew will be at different locations with their summer breakfast show tour kicking off at Bowker in June.
City Beat 103.2 FM has Preston, South Ribble and Central Lancashire as its primary service area. But the station, that rebranded from Preston FM, in 2015 can also be heard in parts of Ormskirk, Southport, Chorley, Blackpool and Bolton.
For Bowker Motor Group marketing manager Amy Lancaster said: “We enjoy relationships with many media organisations throughout Lancashire. But City Beat fits in perfectly with our aim to support local community organisations too.
“Better still, we listen to City Beat in our offices every day! So we are delighted to be working more closely with them.”
Earlier this year Former Rock FM, Magic, Century and The Bee presenter Rob Charles took over the evening show on City Beat. Rob is also the voice of morning presenter Mike on Peter Kay’s Car Share programme.
City Beat content director LJ said: “Since we rebranded as City Beat FM in 2015 we have worked hard to improve programming standards and deliver the kind of quality radio that we’d all want to listen to.
“But all our work counts for nothing without the support of local listeners and businesses like Bowker Motor Group. We are delighted to be working more closely with one of Lancashire’s best known family businesses.”