Lancashire MINI Centres Back North West Adventurer’s Historic ‘Italian Job’ Cycle Challenge
Two Lancashire MINI centres have backed a North West cycling adventurer’s bid to become the first person in history to complete the Giro D'Italia on a ‘Fat Bike’.
38 year-old Dave Sims hit national news headlines in 2015 when he became the first person to complete the Tour de France route on a chopper bicycle.
And now, Bowker MINI in Blackburn and Preston will provide Dave’s principal support vehicle during his new Italian challenge in May later this year.
Bowker MINI celebrated the link up with Dave at the launch of the New MINI Countryman on Saturday 11th and Sunday 12th February. Dave was a VIP guest at the Bowker MINI event at Brockholes nature reserve in Preston.
For Bowker, group marketing manager, Amy Lancaster, said:
“Everyone knows about Dave’s incredible Tour de France challenge on a chopper a couple of years ago. It was an immense effort. But his latest challenge is even tougher - and 800 miles further. He’ll need all the support he can get.
“We’re proud to be backing him. We wanted to work alongside someone who represented the Countryman’s spirit of adventure. And Dave was the perfect fit. We’re especially delighted that Dave joined us for the launch of the new MINI Countryman.
The total distance of the Giro d’Italia - the 100th time the race has been contested - is 2400 miles over 21 stages. The route takes in both the Dolomite and Alpine mountain ranges.
Dave’s fat bike has been exclusively designed by Clitheroe-based Beacon Bikes. Fat bikes are recognisable by their 3.8 inch-wide tyres. The fat tyres are built to allow riding on soft unstable terrain. Dave’s Italian challenge will take in both road and off road segments.
“It’s another challenge that is going to push me to the limit. The bike is even more striking than the chopper. And it’ll need to be at its best for the wide variety of technical challenges I’ll face.
“‘I am very grateful for Bowker MINI’s support. I know I’ll need all the help I can get. It’s the toughest challenge of my life. I just hope I can repay the faith my sponsors and supporters have put in me!”
Dave’s last challenge raised £12,000 for Help the Heroes. This time he is hoping that The Italian Job will raise a further £10,000 for the same charity.
More information about Dave’s challenge is available on Twitter @MPCdave, Facebook @italianjob2017 or Instagram @italianjob2017