MINI takes home two awards at the 2016 BusinessCar Awards!
Readers of BusinessCar magazine have voted the MINI Hatch as Premium Supermini Car of the Year 2016. This marks the fourteenth consecutive year that the MINI Hatch has won the popular award.
Excellent performance in conjunction with low running costs and CO2 emissions, coupled with strong residual values are just some of the qualities of the MINI 3-door Hatch which have continued to win over BusinessCar magazine readers for nearly a decade and a half.
New to the range in 2014, MINI 5-door Hatch has been a runaway success since its launch. As well as sporting two extra rear doors, MINI 5-door has improved legroom, a practical third rear seat and a larger boot.
Talking about the award, James Morrison, Corporate Development Manager at MINI UK, said: “We are delighted to win the award for Premium Supermini of the Year for the fourteenth year in a row. The corporate market is extremely relevant for MINI and has grown even more so with the addition of the MINI 5-door Hatch in 2014.
“We’re therefore very proud to receive this award as voted for year after year by drivers and readers of BusinessCar magazine, as it is testament to the importance we are continuing to place on this segment.”
Editor of BusinessCar magazine, Paul Barker said: “This is an incredible fourteenth BusinessCar Award for the Mini hatch, a car that continues to offer incredible residual values, premium branding, a top-notch driving experience and the charm and cheeky looks that Mini is renowned for.
“The continued success is well deserved in the face of ever-increasing competition, but it’s still no surprise to see that our readers have once again chosen the Mini as BusinessCar’s Premium Supermini of the Year.”
In addition to this coveted award, the MINI 5-door Hatch also wins Business Car Manager’s SME Company Car of the Year 2016.
Judged against its competitors by an independent panel, the 5-door Cooper D Hatch was recognised by the experts for its low CO2 emissions of just 95 g/km, translating into low running costs for and high residual values for business drivers.
Ralph Morton, editor, Business Car Manager, said: “Not only does the MINI have emotional appeal by the bucketload, but it now has the practicality to make it count in business terms. But it’s not just the practicality that counts – it’s the running cost numbers behind it.
“For the company car driver, there’s all the benefits of driving a MINI, but none of the financial burden with company car tax from under £50 a month. So the MINI 5-door Hatch proves a winner on all levels.”
Introduced to the market in September 2014, MINI 5-door Hatch symbolises the brand’s renewed focus on attracting corporate customers. Sporting two extra rear doors, the MINI 5-door also has improved legroom, a third rear seat and a larger boot for improved practicality.
James Morrison, Corporate Development Manager at MINI UK said: “We are extremely pleased to be taking home the award for Best Compact SME Company Car.
“MINI Cooper D 5-door Hatch is a great family car and a practical offering for business customers. We have seen the 5-door Hatch grow in popularity since its launch, particularly within the all-important corporate and fleet market.”
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