MASERATI IGNITES CYCLING SPIRIT WITH MASERATI TOUR DE YORKSHIRE RIDE
On Sunday 3rd May luxury Italian automotive manufacturer Maserati, brought the memories of the 2014 Tour de France back to life, with the inaugural Maserati Tour de Yorkshire Ride. The ride gave amateur cyclists the unique opportunity to cycle 55km, 108km and 142km routes along many of the roads that the Grand Départ had incorporated a year previously.
Maserati announced in March that it was to sponsor the Tour de Yorkshire Ride sportive as part of their Maserati Cycling initiative, which also included the signing of ex-pro cyclist David Millar as an ambassador. Indeed, Millar took part in the Maserati Tour de Yorkshire Ride alongside his father, Gordon.
Despite torrential rain, the 5,500 amateur cyclists taking part didn’t let the weather dampen their spirits. Maserati was determined to make this a ride to remember with the third and final Maserati-sponsored feed station offering riders something a little different. The riders enjoyed Britishclassics with an Italian twist to fuel them on the final stretch: Traditional Yorkshire pudding withItalian Lucanica sausage andred onion confit, followed by cranberry & Marsala flapjacks.
Peter Denton, Region ManagerMaserati North Europe, said: “Maserati is incredibly excited to be involved with such a high-profile event as the Tour de Yorkshire Ride. It was an extremelychallenging day with the weather adding difficulty to what was already a tough task for the riders. However, I’m delighted that the event has been such a huge success and that so many cyclists have had the chance to ride such a testing course. Fingers crossed for next year that we’ll be lucky enough to get some sunshine.”
David Millar, Maserati Cycling Ambassador, commented: “It’s fantastic that Maserati is supporting the inaugural Tour de Yorkshire Ride, as this is such a huge event for British Cycling. It’s a rare experience to get to ride on the same roads that the pros are racing on.
Having ASO organising this event with their experience in putting on the Tour de France, alongside Human Race, is brilliant for the Tour de Yorkshire. The production value and level of professionalismthat they provide are unrivalled. I think the success of today’s event on many levels was fantastic and I’m excited to see what else Maserati has in store for next year’s ride.”