MASERATI AT DETROIT AUTO SHOW AND 2014 SALES RECORD
Showstoppers the Ghibli Ermenegildo Zegna Edition and Alfieri 2+2; concepts that look to the future and confirm the Made in Italy luxury of the Trident.
Continuing the unstoppable momentum of 2014, a year which was the most successful in the Trident’s century-long history, Maserati presents at Detroit’s 2015 North American International Auto Show (NAIAS). In the spotlight, the range’s traditional blend of sports performance and “Made in Italy” exclusivity and the 2014 global sales results.
RECORD SALES IN 2014
In 2014, Maserati sold approximately 36,500 cars worldwide, an increase of 136% compared to 2013 and almost 6 times the sales figure for 2012. There was growth in all the main markets in which Maserati operates: the major milestone was achieved thanks to the sales volumes generated by the Ghibli, the brand’s first E segment executive saloon, followed by the Quattroporte, the luxury flagship saloon, and the exclusive range of GranTurismo and GranCabrio sports cars.
23,500 Ghiblis were delivered to the network, while the figure for the Quattroporte was 9,500 units. The total was completed by 3,500 units of the GranTurismo and GranCabrio models.
The American market, with 14,690 units and growth of 110% compared to 2013, confirmed its status as Maserati’s biggest market in 2014, with sales boosted by the Ghibli and Quattroporte versions equipped with the 410 HP Twin Turbo engine and Q4 all-wheel drive.
The second largest market in terms of volume was China, with 9,400 units and growth of 148% compared to 2013; the best-selling Quattroporte and Ghibli versions were those with 330 HP Twin Turbo engine and rear-wheel drive.
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