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About Bowker Maserati

About Bowker Maserati

Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development.

Nearly a century of activity has brought with it moments of glory on the road and the track as well as more difficult times, which have helped forge the company’s character and personality.

The most important milestones in the story of the Maserati marque include; the 246.029 km/h world speed record set by Borzacchini in 1929; the 1957 F1 World Championship title won by Fangio aboard the 250F; and the more recent launch of the new 390 hp Coupé Cambiocorsa in Detroit in January 2002, which marked Maserati’s return to the US market.

However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars.  The company has also developed industrially over the years.  Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are but two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars. 

In early 2005, ownership of Maserati was transferred from Ferrari to Fiat, making Maserati an independent business within Fiat Group, but allowing the two marques to maintain important industrial and commercial synergies.

Maserati is a marque that began life in a local context but then went on to become a major international concern, with representatives in 65 countries.  Maserati prides itself on its long and glorious heritage.

Today that pride is reflected in the values that define the marque - innovation in the management of human resources and the working environment, and transparency in customer relations.

The Maserati brand has evolved over the decades - an evolution that has earned the marque its enviable reputation among Italian sports car manufacturers.